Marketing mix of airasia analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the airasia marketing strategy the article elaborates the pricing, advertising & distribution strategies used by the company. Mission to be the best company to work for whereby employees are treated as part of a big family create a globally recognized asean brand to attain the lowest cost so that everyone can fly with airasia maintain the highest quality product, embracing technology to reduce cost and enhance service levels. Airasia is focussed on offering competent services, comfortable settings, reasonably priced tickets, frequent flights and point-to-point reliable connectivity to its passengers over the years it has enhanced its services and products to maintain customer loyalty. London, 17 july 2018 - airasia has been named the world's best low-cost airline for the tenth year in a row airasia won the accolade at the 2018 skytrax world airline awards, held today at the langham, london. Increase product offering by partnering with expedia, airasia adds value to its services by easing travellers to book accommodation and ground arrangements airasia should work with more partners to obtain a better price so that its customer will be able to get better deals.
These case the product and services are digital slide 3 we use air asia as an example of our e-commerce presentation company because it was voted as the most popular website for online shopping air asia berhad is a malaysian-based low-cost airline where it was the largest low-fare, no-frills airline and a pioneer of low-cost travel in asia. Airasia product and services which use blue ocean strategy blue ocean strategy august 21, 2014 university of phoenix blue ocean strategy is a concept written to question the standard five forces concept of marketing. Required, i hereby agree to receive marketing materials, communications and information, promotional offers, newsletters, and any other communication on products and services of airasia berhad and think big digital sdn bhd and their related corporations, affiliates, subsidiaries and associates via phone calls, email, sms, fax, letters and/or.
Airasia is certified with the 3-star low-cost airline rating for the quality of its onboard product and staff service, and the airasia home base airport service view the detailed quality ratings for airasia product (seats, comfort, food & beverages etc), cabin staff service, and ground service standards at its home base of kuala lumpur international airport. The blog will not act as a substitute for contacting tune protect travel - airasia's guest support services or tune protect travel - airasia's call centre the views and statements of tune protect travel - airasia employees who use the blog are theirs alone and do not represent an official company position. I hereby agree to receive marketing materials, communications and information, promotional offers, newsletters, and any other communications on related products and services from airasia berhad and its related corporations, affiliates, subsidiaries and associates. At airasia, we see ourselves as not so much an airline operator but more of a people company that happens to be in the airline business understanding people enables us to realize the true needs of discerning travellers and provide paramount services and products to deliver utmost satisfaction to.
On their experience and perception about an airline's customer service unlike a tangible product, an unsatisfied customer can airasia customers the. Need answers to your added travel comforts details include airasia premium red lounge premium flex premium flatbed value pack e-gift voucher travel insurance rates and benefits changing and cancelling airasia car rental service and more. Air asia x is a service operated by air asia x sdnbhd (previously known as fly asianxpress sdnbhd) as a franchise of airasia it has started offering long-haul services from kuala lumpur to australia and china using airbus a330. Phua says salesforce has helped to reduce the handling time of customer service cases, around 41,000 social feedback surveys have been submitted via the twitter feedback app exchange, and more than 400,000 people have registered for the new airasia community knowledge base through salesforce community cloud.
Travel is a sector that has undergone major change in the last decade, with a combination of the internet and low cost airlines dramatically increasing competition and ensuring that companies have to focus on customer service to survive. Abstract product differentiation is a competitive business strategy whereby firms attempt to gain a competitive advantage airlines have employed several differentiation strategies to gain a. Providing low cost air services spanning asia and beyond is only one of the airasia group (airasia) value propositions the airline also aims to deliver innovative, personalised products and services that meet the needs of each of its passengers. Marketing more integrated into organizations and with a wider variety of products/services and markets, is so astonishing and surprising that this concept is still very appropriate and relevant in this article, i will discuss and analyze airasia airline within the context of this marketing concept. Airasia has the following sources of cost savings in comparison with the full service airlines : lean product - airasia's product is basic - minus hot meals, frequent flyer programmes, decent legroom, and a full complement of air-hostesses.
Looks like we're having some server issues please go back to the previous page and try again. Products and services airasia asean pass other services and products premium flex, premium flatbed and value pack now comes with tune protect travel insurance. Product and service air asia has been customizing its products and services and is also adding new services and products for attaining growth and further market penetration.
Services dominate the lives of consumers all over the world and constitute about 70 % of the world economy and are an integral part of consumers' day-to-day experiences. The rokki onboard wi-fi service is one of many new ancillary revenue streams for airasia airasia group ceo tony fernandes has revealed plans to turn airasia into a fully fledged digital airline 2017 promises to be an exciting year as it marks the emergence of airasia group as a digital. Best airline product and service innovations of 2013 beyond full-flat beds and slim-line seats » how airlines can differentiate the passenger experience 'up in the air' how airlines are responding to consumer trends with innovative products and services.